CREATE A LIFE OF INTENTION
to live a life you love

Virtual Private Coaching Services 
for Personal Transformation
Transformation Life Coach, Effie Cao
Transformation Life Coach, Momentum Coaching LLC

Welcome to Momentum Coaching  with Effie

I am a coach and, more importantly, a friend who is dedicated to engaging in the soul’s work with you.

I’ve spent the last few years working on my own self-transformation. One consistent theme that I find myself gravitating towards is that regardless of what I do and what society holds true, I will always come back to this central theme of who I am.

Who am I? I am a single child who grew up in a small industrial town in the northwestern part of China. I came to the States for college and then went on to build a career, first in management consulting and then in the learning and development field. Looking back, all of the accolades I’ve collected, the places I’ve worked and traveled to, the kind of work I’ve engaged in - they are simply experiences I’ve had. They’re simultaneously what makes me who I am and who I am not. 

I once felt stuck where I was in my own journey through life.

On the outside I’ve got the ‘right’ degrees, have been recognized as the ‘rock star’ in workplaces, and have a great community of friends who care and support me. But something was still missing. I felt out of alignment. There were many sleepless nights that kept me tossing and turning in the wee hours.

It was not until I experienced my own self-transformation with an ontological coach that I realized what was missing: I was on an auto-pilot. As a result, I was simply reacting to my circumstances. I wasn’t actively choosing to be, to come from the essence that is the highest and best version of me. 

The biggest breakthrough I had was this: What I am is something that I can actively and creatively express and generate. And that is the foundation of my philosophy of coaching: it’s not what you did or are doing that defines who you are.

It’s YOU, with your heart, dreams, and desires for what you can become that defines the unique you.

The kind of work I’m committed to doing is not about finding you even more work to do, but rather coming back to who you really are, what you truly desire and what makes YOU great.

 xo, Effie

Transformation Life Coaching
on your own terms

Momentum Coaching with Effie is all about you. I won’t tell you what to do. I won’t give you “homework”. I don’t have all the answers. Instead of directly showing you 'how', I will create a space that will help you discover yourself and pose questions that make you think, engage in conversations that make you feel, and support you as you awaken your own greatness and learn to live a life of authenticity.


 your pace

coaching and growing
at your own pace

 strong support

support to work through current roadblocks in any aspects of your life

 rediscovery

rediscover the dream life you want to create for yourself


Transformation Life Coach
Transformation Life Coach, Effie Cao having a picnic

Is Momentum Coaching with Effie right for you?

Let me be honest. You don't need coaching to live a good life, but it can help you create the life that you dream of faster. During coaching, you will invest your time, your money, and your commitment to developing new practices using the fresh insights you've gained during your sessions to create results.

If you recognize the power of 'creating vs. reacting', 'naming it to tame it', and the value of an accountability structure, coaching will bring power and speed to your growth.

My 1-on-1 private coaching sessions are ideal for people who are both new and have had some experience in personal development practices in the past and are ready to put forth the effort to experience transformation and live happier, healthier lives.

  • 1:1 coaching can help regain your balance and rediscover your focus by opening your eyes to what is possible for you – inside and out.

  • Together we can identify what’s holding you back from creating and living a life you love.

  • Tap into your own zones of genius to reinvigorate your career path and recharge your spirit.

Transformation Life Coaching, Momentum Coaching with Effie

‘Being’ Based Coaching


My 1:1 coaching approach is “being” based. This is a deeply introspective approach that relies on thought-provoking conversations facilitated by me to propel you toward making objective observations for yourself and, sometimes, about yourself.

My goal is to help you uncover who you are and how to use your innate gifts and abilities to create the life you want.

Doing this work well requires a deep level of commitment to growth and transformation from both of us. You can count on me to stay committed to your transformational goals even during the times when you want to step back or quit.

To support our work together, I have a 3-call onboarding process to ensure we are the right fit for one another. We’ll get through all the background information, discuss your hopes and dreams for different aspects of your life, and engage in a sample session – all before you commit to working together.

Teachers College Columbia University
Accomplishment Coaching
ICF Associate Certified Coach

Lovely words from clients…

Recommended Reads 

Personal growth is a life-long journey. I’m on my own journey too. Below are some of the current reads that are keeping me inspired, focused, and moving forward.

Effie Cao, Transformation Life Coach

Are you ready
to create the life you want?

Transformation and change are possible and it is wonderful. If you are ready to rediscover yourself and reignite your passions to create the life you want, contact me.

step 01. fill out the form below.

STEP 02. Schedule your first free onboarding call.

step 03. Make the decision to commit to yourself.
Get to know me
  and my why
  • I used to live under the pressure of 'never enough'. I had a great career path. I did all the 'right' things and built myself a terrific resume that hit all the 'right' points. I lived in some of the most amazing cities in the world and had a wonderful support community. I dance, I produce, I create. But there's a part of me that always seemed to be missing. That's when I realized seeking outside approval isn't the answer.

    I began my journey of introspection. I did Vipassana silent retreat and later served as a volunteer. I started regular Buddhism philosophy studies. I joined the 'Harvard' of coach training program, Accomplishment Coaching, which really had me examine my 'beings' vs. the things I know how to 'do'. I enrolled myself in the Olympics of personal transformation journey for a whole year. That's when I realized what the missing piece of my soul was: service. I coach people to be their trusted partner, a mirror of integrity, and most importantly, to be of service.

  • In general, coaching provides objective observations for oneself. It creates values by offering opportunities to reveal, generate insights, and act on the root causes of identified issues. The kind of coaching I do is 'being' based. Meaning that, in addition to all the things you currently engage in in your life, I will pay close attention to the 'being' behind your 'doing' (for example, who are you while you're engaging in this activity? What qualities do you bring to the room? What's possible for you?). My ultimate role is to facilitate conversations that will propel you to embrace the highest and greatest version of yourself so that you can create a future that reflects your greatness.

    Coaching, in general, is different from therapy in that coaching is future/possibility-based conversation vs. in therapy sessions, you will spend time looking in the past and healing your childhood trauma. I work with clients who often engage in both services. If therapy helps raise your floor, then coaching will help raise your ceiling.

    Coaching is also different from consulting in that in consulting, the consultant you hired would be the expert in the room. While in a coaching session, you, the client, are the expert on your life. My role is to facilitate a conversation so that you feel empowered to make choices that reflect your greatness.

  • I work with my clients to co-create what I call 'coaching projects' before we get started. The types of projects include, but are not limited to, making career and/or life transitions, starting a new role, determining career vision, communication skills building, confidence-building, building and maintaining authentic relationships (intimate relationships, work relationships etc.), starting a creative project, etc.

    The topics will be unique to individual clients and their situation but one common thread behind all projects is their desire to feel more connected to themselves, their community and the spiritual part of themselves.

  • In addition to the ‘being’-based approach mentioned above, I frequently use a dancing analogy to describe my style of coaching. It’s an experience of you (the client) dancing with a mirror in front of you. I (the coach) am that mirror. In this process, we are in partnership, moving the conversation forward while co-creating an experience that leads to your powerful breakthroughs. All I’m doing is faithfully reflecting how you engage with your thoughts, your body, your energy, and your heart. After a period of time, we get to review together how your moves have improved and above all, how you have grown into someone that you love and appreciate with all your heart.

  • While most of my clients are ready to commit after one or two ‘chemistry’ calls with me, you do have up to 3 free calls before you commit. Once you do, we will begin with discovery conversations to learn more about your ‘essence’ (your highest and best version of yourself), your survival mechanisms (those oftentimes negative voices that distract you from your goals) and the kind of ‘coaching projects’ you will want to work on with me. Our work will generally go through 4 phases:

    Phase 1. Discovery - you train me to learn more about you as described above.

    Phase 2. Building momentum - you bring a topic to each of our session that we will use to take a look at what’s currently standing in your way, what’s possible, and design practices you will take on between sessions.

    Phase 3. Resistance - transformational journeys aren’t linear. You will encounter great difficulties that might make you feel like stepping back or even quitting. Please know that everyone goes through this process. I will hold you accountable throughout this phase. We will identify the roadblocks that might need to be addressed so you can recommit.

    Phase 4. Completion and celebration - when you’re ready, it’s time to complete the process and celebrate your wins! We will reflect on the successes you have generated for yourself and create other structures that will support you as you continue the growth momentum!

Transformation Life Coach, Effie Cao in her Wedding Dress

Take the first step…